Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of the commonplace, the slaves of the ordinary.


Stefan Siegel, a native South Tyrolean — the German speaking part of the Triveneto region in Northern Italy, grew up in in an area responsible for over 40% of all high-end and luxury manufacturing, a surrounding where the ‘Made In Italy’ label is really being defined. Following his high school career at Venice’s prestigious military college, the Francesco Morosini Naval School, he kick-started his colourful career during his Economics studies in Vienna when he gained experience in the fashion and media industry working for prestigious design houses and advertising agencies. Following a successful modelling career that took him to five continents, he achieved his MA in International Business Administration in 2004 at the Vienna University of Economics. After graduation Stefan joined the world of finance, working for renowned companies such as Ernst & Young and Sal. Oppenheim in Switzerland, and finally the Merrill Lynch M&A Investment Banking group in New York and London specialising in the Consumer & Retail sector and advising publicly listed fashion powerhouses. Stefan used his gained experience to launch NOT JUST A LABEL (NJAL). Although launching the company with his brother Daniel on a shoestring in 2008, NJAL today is the leading global platform for emerging fashion designers and ranks among the most respected websites in the fashion industry. As the world’s leading designer platform for showcasing and nurturing today’s pioneers in contemporary fashion, it represents over 30,000 designers from 150 countries. It is an infinitely expanding destination devoted to facilitating growth in the fashion industry and has established itself as a distinctive creative hub fostering innovation. 

Provided by its founder Stefan Siegel, NOT JUST A LABEL conducts keynote presentations, workshops and panel discussions globally. With expertise in each of the areas critical to the success of promoting and developing emerging fashion design businesses, new aspects of the luxury industry as well as crucial elements of digital fashion are being passed on. With appearances in almost 20 countries per year, and as a visiting lecturer at the leading global art and design unversities, Stefan is able to provide an authentic, as well as radical view on the current and future market and creative economy. All presentations can be provided in English, German and Italian language.

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